Online Public Access Catalog

Marketing management: text and cases (Record no. 2308)

MARC details
000 -LEADER
fixed length control field 00624nam a2200217Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 170101s2005 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 70603952
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 LAL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Lal, Rajiv
245 #0 - TITLE STATEMENT
Title Marketing management: text and cases
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Tata McGraw Hill
Date of publication, distribution, etc. 2005
300 ## - PHYSICAL DESCRIPTION
Extent xiii, 812 p.
Other physical details ill.
Dimensions 26 cm
500 ## - GENERAL NOTE
General note Gratis by Dr. Preeta Vyas
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Customers
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Management --Case studies --Study and teaching
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Management skills
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing --Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Quelch, John A.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Rangan, V. Kasturi
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Date last checked out Bill Date Koha item type Public note
          General FMS Library FMS Library 16/05/2016 Gratis 2 658.8 LAL M001974 27/01/2023 18/01/2023   Books Includes bibliographical references and index
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