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Sales forecasting management: a demand management approach

By: Mentzer, John TContributor(s): Moon, Mark AMaterial type: Text

TextPublication details: New Delhi Response Books 2009Edition: 2nd edDescription: xv, 347 p. ill. 23 cmISBN: 9788178295053Subject(s): Marketing research --Management | Sales forecasting --ManagementDDC classification: 658.818 MEN

Contents:

3. 1991 economic crisis : pretext for reforms; 4. Congress : the winds of change; 5. The Ayodhya agony; 6. Apologetics of vandalism; 7. BJP's moment of truth, 1996; 8. BJP and Pakistan; 10. 1999 : Lahore, fall of government, Kargil, new government; 11. The Agra gamble; 12. 2002 : Ayodhya, Godhra and Gujarat riots; 13. Chastened congress returns, 2004; 14. The India-US civil nuclear deal; 15. The spectre of corruption, 2010-2012; 16. Reforms and revivalism in retrospect.

Summary: Incorporating 25 years of sales forecasting management research with more than 400 companies, Sales Forecasting Management, Second Edition is the first text to truly integrate the theory and practice of sales forecasting management. This research includes

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Holdings
Item type	Current library	Collection	Call number	Status	Notes	Date due	Barcode
Books	FMS Library	General	658.818 MEN (Browse shelf(Opens below))	Available	Includes bibliographical references (p. 331-335) and index.		M001535

Suggested by Prof. Diptiranjan Mahapatra

Incorporating 25 years of sales forecasting management research with more than 400 companies, Sales Forecasting Management, Second Edition is the first text to truly integrate the theory and practice of sales forecasting management. This research includes

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