Sales forecasting management: a demand management approach
Mentzer, John T.
Sales forecasting management: a demand management approach - 2nd ed. - New Delhi Response Books 2009 - xv, 347 p. ill. 23 cm
Suggested by Prof. Diptiranjan Mahapatra
3. 1991 economic crisis : pretext for reforms; 4. Congress : the winds of change; 5. The Ayodhya agony; 6. Apologetics of vandalism; 7. BJP's moment of truth, 1996; 8. BJP and Pakistan; 10. 1999 : Lahore, fall of government, Kargil, new government; 11. The Agra gamble; 12. 2002 : Ayodhya, Godhra and Gujarat riots; 13. Chastened congress returns, 2004; 14. The India-US civil nuclear deal; 15. The spectre of corruption, 2010-2012; 16. Reforms and revivalism in retrospect.
Incorporating 25 years of sales forecasting management research with more than 400 companies, Sales Forecasting Management, Second Edition is the first text to truly integrate the theory and practice of sales forecasting management. This research includes
9788178295053
Marketing research --Management
Sales forecasting --Management
658.818 MEN
Sales forecasting management: a demand management approach - 2nd ed. - New Delhi Response Books 2009 - xv, 347 p. ill. 23 cm
Suggested by Prof. Diptiranjan Mahapatra
3. 1991 economic crisis : pretext for reforms; 4. Congress : the winds of change; 5. The Ayodhya agony; 6. Apologetics of vandalism; 7. BJP's moment of truth, 1996; 8. BJP and Pakistan; 10. 1999 : Lahore, fall of government, Kargil, new government; 11. The Agra gamble; 12. 2002 : Ayodhya, Godhra and Gujarat riots; 13. Chastened congress returns, 2004; 14. The India-US civil nuclear deal; 15. The spectre of corruption, 2010-2012; 16. Reforms and revivalism in retrospect.
Incorporating 25 years of sales forecasting management research with more than 400 companies, Sales Forecasting Management, Second Edition is the first text to truly integrate the theory and practice of sales forecasting management. This research includes
9788178295053
Marketing research --Management
Sales forecasting --Management
658.818 MEN