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Advertising management

by Aaker, David A | Batra, Rajeev | Myers, John G.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Prentice-Hall of India Pvt. Ltd. 2001Availability: Items available for loan: FMS Library (2) Call number: 659.1 BAT, ...

Management control systems

by Anthony, Robert N | Govindarajan, Vijay.

Edition: 9th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Tata McGraw Hill 2000Availability: Items available for loan: FMS Library (1) Call number: 658.15 ANT.

Production and operations management: concepts, models, and behavior

by Adam, Everett E | Ebert, Ronald J.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Prentice-Hall of India Pvt. Ltd. 2000Availability: Items available for loan: FMS Library (1) Call number: 658.5 ADA.

Global oil and gas industry: management, strategy & finance

by Inkpen, Andrew | Moffet, Michael H.

Edition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Oklahama Pennwell 2011Availability: Items available for loan: FMS Library (1) Call number: 665.5068 INK.

Revenue management: hard-core tactics for profit-making and market domination

by Cross, Robert.

Edition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Hyderabad Universities Press (India) Pvt. Ltd. 1999Availability: Items available for loan: FMS Library (1) Call number: 658.1554 CRO.

Strategic market management

by Aaker, David A.

Edition: 9th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2011Availability: Items available for loan: FMS Library (1) Call number: 658.8 AAK.

Sales forecasting management: a demand management approach

by Mentzer, John T | Moon, Mark A.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Response Books 2009Availability: Items available for loan: FMS Library (1) Call number: 658.818 MEN.

Pricing and revenue optimization

by Phillips, Robert L.

Edition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Stanford Stanford University Press 2005Availability: Items available for loan: FMS Library (1) Call number: 658.1554 PHI.

Handbook on management education 2012

by Association of Indian Universities.

Edition: 10th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Association of Indian Universities 2012Availability: Items available for reference: FMS Library Not For Loan (1) Call number: 658.007054 AIU.

Revenue management and pricing: case studies and applications

by McMahon-Beattie, Una | Yeoman, Ian.

Edition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: United Kingdom Cengage Learning 2011Availability: Items available for loan: FMS Library (1) Call number: 658.1521 YEO.

Quantitative models for performance evaluation and benchmarking: data envelopment analysis with spreadsheets

by Zhu, Joe.

Series: International series in operations research & management scienceEdition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: United States of America Springer 2009Availability: Items available for loan: FMS Library (1) Call number: 658.42222 ZHU.

Theory and practice of revenue management

by Ryzin, Garrett J. Van | Talluri, Kalyan T.

Series: International series in operations research & management scienceEdition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York Springer 2005Availability: Items available for loan: FMS Library (1) Call number: 658.1554 TAL.

Sun tzu: the art of war for managers: 50 strategic rules updated for today's business

by Michaelson, Gerald A | Michaelson, Steven | Tzu, Sun.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: United States of America Adams Media Corporation 2010Availability: Items available for loan: FMS Library (1) Call number: 658.4 TZU.

Project finance for construction & infrastructure: principles & case studies

by Arner, Douglas | Hsu, Berry Fong-Chung | Lejot, Paul | McInnis, Arthur | Pretorius, Frederik.

Edition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: United Kingdom Blackwell Publishing Ltd. 2008Availability: Items available for loan: FMS Library (1) Call number: 624.0681 PRE.

How stella saved the farm: a tale about making innovation happen

by Govindarajan, Vijay | Trimble, Chris.

Edition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Macmillan & Co. Ltd. 2012Availability: Items available for loan: FMS Library (1) Call number: 658.4063 GOV.

Case study handbook: how to read. discuss, and write persuasively about cases

by Ellet, William.

Edition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston Harvard Business Publishing 2007Availability: Items available for loan: FMS Library (1) Call number: 658 ELL.

Inside apple: the secrets behind the past and future success of Steve Job's iconic brand

by Lashinsky, Adam.

Edition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London John Murray 2012Availability: Items available for loan: FMS Library (1) Call number: 338.7610 LAS.

Handbook of safeguarding global financial stability: political, social, cultural, and economic theories and models

by Bacchetta, Philippe | Barth, James R | Caprio, Gerard | Hoshi, Takeo | Lane, Philip R | Mayes, David G | Mian, Atif R | Taylor, Michael.

Edition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston Elsevier Ltd. 2013Availability: Items available for loan: FMS Library (1) Call number: 337 CAP.

Marketing management

by Keller, Kevin Lane | Keller, Kevin Lane | Koshy, Abraham | Kotler, Philip.

Edition: 14th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson Education 2013Availability: Items available for loan: FMS Library (5) Call number: 658.8 KOT, ...

Organizational behavior

by Judge, Timothy A | Robbins, Stiphen P | Vohra, Neharika.

Edition: 15th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson Education 2013Availability: Items available for loan: FMS Library (4) Call number: 302.35 ROB, ...

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