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Pricing and revenue optimization

By: Phillips, Robert LMaterial type: Text

TextPublication details: Stanford Stanford University Press 2005Edition: 1st edDescription: xii, 355 p. ill. 26 cmISBN: 9780804746984Subject(s): Pricing | Revenue management | Revenue management --United StatesDDC classification: 658.1554 PHI

Contents:

class="defaultUL">; Pt. III Comparative business systems; Pt. IV Changing market governance; Pt. V Policy.

Summary: This is the first comprehensive introduction to the concepts, theories, and applications of pricing and revenue optimization. From the initial success of yield management in the commercial airline industry down to more recent successes of markdown managem

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Holdings
Item type	Current library	Collection	Call number	Status	Notes	Date due	Barcode
Books	FMS Library	General	658.1554 PHI (Browse shelf(Opens below))	Available	Includes bibliographical references (p. [337]-343) and index.		M001537

Suggested by Prof. Diptiranjan Mahapatra

class="defaultUL">; Pt. III Comparative business systems; Pt. IV Changing market governance; Pt. V Policy.

This is the first comprehensive introduction to the concepts, theories, and applications of pricing and revenue optimization. From the initial success of yield management in the commercial airline industry down to more recent successes of markdown managem

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