Predictably irrational: the hidden forces that shape our decisions Revised and expanded edition
Material type: TextPublication details: London Harper Collins Publishers 2009Description: xxxii, 368 p. ill. 20 cmISBN: 9780007368549Subject(s): Consumer behavior | Decision making | Economics -- Psychological aspects | Judgment | Reasoning (Psychology)DDC classification: 153.83 ARIItem type | Current library | Collection | Call number | Status | Date due | Barcode |
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General | 153.83 ARI (Browse shelf(Opens below)) | Checked out | 20/01/2024 | M001951 |
Suggested by Prof. Diptiranjan Mahapatra
1Let's get these words straight; The truth about relativity : why everything is relative, even when it shouldn't be; In The Beginning; Falling Earthwards; Catch As Catch Can; Immortal Diamond
Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions. Why can a 50p aspirin do what a 5p aspirin can't? If a
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