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Consumer behavior

By: Kanuk, Leslie LazarContributor(s): Schiffman, Leon GMaterial type: Text

TextSeries: Prentice Hall International EditionsPublication details: New Delhi Prentice-Hall of India Pvt. Ltd. 2001Edition: 6th edDescription: xv, 672 p. ill. 26 cmISBN: 8120312880Subject(s): Consumer behavior | Consumer behaviour | Consumers | Motivation research (Marketing)DDC classification: 658.8342 SCH

Contents:

Conditional probability and independence; Random variables; Continuous random variables; Jointly distributed random variables; Properties of expectation; Limit theorems; Simulation.

Summary: This sixth edition uses a marketing segmentation approach to convey the essence of consumer behaviour and to connect psychological, sociocultural, and decision-making aspects of consumer behaviour. The authors explain what consumer behaviour variables are

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Holdings
Item type	Current library	Collection	Call number	Status	Notes	Date due	Barcode
Books	FMS Library	General	658.8342 SCH (Browse shelf(Opens below))	Available	Includes bibliographical references and index		M001526

Gratis by Mr. Saurin Gandhi

Conditional probability and independence; Random variables; Continuous random variables; Jointly distributed random variables; Properties of expectation; Limit theorems; Simulation.

This sixth edition uses a marketing segmentation approach to convey the essence of consumer behaviour and to connect psychological, sociocultural, and decision-making aspects of consumer behaviour. The authors explain what consumer behaviour variables are

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