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Trade-off : why some things catch on, and others don't Kevin Maney

By: Maney, KevinMaterial type: Text

TextPublication details: New York Broadway Books 2009Description: xv, 217 p. ; 22 cmISBN: 9780385525947Subject(s): Technological innovations | Consumer behavior | Customer loyalty | Consumer satisfaction | Consumers' preferences | Brand choiceDDC classification: 338.064

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	FMS Library General Stacks	General	338.064 MAN (Browse shelf(Opens below))	Available		M002635

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