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Branding in a competitive marketplace

by Baisya, Rajat K.

Edition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Response Books 2013Availability: Items available for loan: FMS Library (1) Call number: 658.827 BAI.

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from fantasy to fortune--lessons on taking any business from idea to iconic brand

by Edelstein, Ilana.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Tata McGraw Hill 2013Availability: Items available for loan: FMS Library (1) Call number: 658.827 EDE.

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