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Marketing management: text and cases

By: Lal, RajivContributor(s): Quelch, John A | Rangan, V. KasturiMaterial type: TextTextPublication details: New Delhi Tata McGraw Hill 2005Description: xiii, 812 p. ill. 26 cmISBN: 70603952Subject(s): Customers | Management --Case studies --Study and teaching | Management skills | Marketing --ManagementDDC classification: 658.8 LAL
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General 658.8 LAL (Browse shelf(Opens below)) Available Includes bibliographical references and index M001974

Gratis by Dr. Preeta Vyas

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