Marketing management : A South Asian perspective by Philip Kotler, Kevin Lane Keller, Abraham Koshy & Mithileshwar Jha
Material type: TextPublication details: Delhi Pearson 2009Edition: 13th., EditionDescription: xlvii, 647 p. ; ill, : 26 cmISBN: 9788131716830Subject(s): Marketing | Strategisch management | Marketing channels | Pazarlama | Management | Marketing techniquesDDC classification: 658.8Item type | Current library | Collection | Call number | Status | Notes | Date due | Barcode |
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FMS Library
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General | 658.8 KOT (Browse shelf(Opens below)) | Available | Gratis by Ashutosh Verma | M000195 |
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658.8 BAI Marketing | 658.8 BAI Marketing | 658.8 GOD Purple cow: transform your business by being remarkable | 658.8 KOT Marketing management : A South Asian perspective | 658.8 KOT Marketing management : A South Asian perspective | 658.8 KOT Marketing management | 658.8 KOT Marketing management |
Includes bibliographical references and index.
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