Marketing management : A South Asian perspective (Record no. 780)
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000 -LEADER | |
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fixed length control field | 00839nam a2200277Ia 4500 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | OSt |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 170101s2003 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9788131716830 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 |
Item number | KOT |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Kotler, Philip |
245 #0 - TITLE STATEMENT | |
Title | Marketing management : A South Asian perspective |
Statement of responsibility, etc | by Philip Kotler, Kevin Lane Keller, Abraham Koshy & Mithileshwar Jha |
250 ## - EDITION STATEMENT | |
Edition statement | 13th., Edition |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | Delhi |
Name of publisher, distributor, etc | Pearson |
Date of publication, distribution, etc | 2009 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xlvii, 647 p. ; ill, : 26 cm. |
500 ## - GENERAL NOTE | |
General note | Includes bibliographical references and index. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Strategisch management |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing channels |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Pazarlama |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Management |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing techniques |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Keller, Kevin Lane |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Koshy, Abraham |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Jha, Mithileshwar |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | |
Koha item type | Books |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
-- | 3 |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Currency | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Koha item type | Public note |
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General | FMS Library | FMS Library | General Stacks | 03/07/2019 | Gratis | INR | 0.00 | 4 | 1 | 658.8 KOT | M000195 | 02/09/2024 | 14/08/2024 | Books | Gratis by Ashutosh Verma |