Marketing management: a South Asian Perspective

By: Jha, MithileshwarContributor(s): Keller, Kevin Lane | Koshy, Abraham | Kotler, PhilipMaterial type: TextTextPublication details: New Delhi Pearson Education 2009Edition: 13th edDescription: xlvii, various pISBN: 9788134716830Subject(s): Marketing | Marketing Management | Marketing --ManagementDDC classification: 658.8 KOT
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