Marketing management: a South Asian Perspective (Record no. 735)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00591nam a2200217Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170101s2009 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788134716830 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 KOT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Jha, Mithileshwar |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing management: a South Asian Perspective |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 13th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Pearson Education |
| Date of publication, distribution, etc. | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xlvii, various p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing --Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Koshy, Abraham |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Bill Date | Koha item type | Currency | Cost, normal purchase price |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| General | FMS Library | FMS Library | 17/11/2009 | Gratis | 1 | 3 | 658.8 KOT | M000147 | 16/04/2024 | 10/01/2023 | 10/07/2017 | Books | |||||||
| General | FMS Library | FMS Library | 17/11/2009 | Gratis | 2 | 658.8 KOT | M000584 | 19/01/2024 | 25/01/2023 | 10/07/2017 | Books | ||||||||
| General | FMS Library | FMS Library | 11/11/2011 | Gratis | 2 | 1 | 658.8 KOT | M001163 | 06/02/2024 | 06/02/2024 | 10/07/2017 | Books | INR | 699.00 | |||||
| General | FMS Library | FMS Library | 23/05/2016 | Gratis | 1 | 1 | 658.8 KOT | M002095 | 19/01/2024 | 09/01/2023 | 10/07/2017 | Books |