Marketing management : Indian cases by Prachi Gupta et al.
Material type:
TextPublication details: Noida Pearson 2018Description: xv, various, ill.; 23 cmISBN: 9789332587106Subject(s): Marketing -- Management | Marketing -- India | Marketing cases | Internationales MarketingDDC classification: 658.8954 Summary: Marketing Management: Indian Cases is a casebook companion aimed to help readers understand the concepts of marketing in the Indian context. The booklet carries 23 contemporary cases which provide in-depth analysis of different marketing principles and theories as applied by various companies in India and Asia. This casebook will be useful for students pursuing MBA and PGDBM courses.
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General | 658.8954 GUP (Browse shelf(Opens below)) | Checked out | 24/10/2021 | M003516 |
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| 658.872 MIK Marketplace 3.0: rewriting the rules of borderless business | 658.872 TUT Social media marketing | 658.872 TUT Social media marketing | 658.8954 GUP Marketing management : Indian cases | 658.9 CAS Applied psychology in personnel management | 658.931531 ASO Seed industry in India: a management perspective | 659.072 JUG Advertising and public relations research |
Includes bibliographical references and indexes
Marketing Management: Indian Cases is a casebook companion aimed to help readers understand the concepts of marketing in the Indian context. The booklet carries 23 contemporary cases which provide in-depth analysis of different marketing principles and theories as applied by various companies in India and Asia. This casebook will be useful for students pursuing MBA and PGDBM courses.
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