Marketing management : Indian cases
Gupta, Prachi
Marketing management : Indian cases by Prachi Gupta et al. - Noida Pearson 2018 - xv, various, ill.; 23 cm
Includes bibliographical references and indexes
Marketing Management: Indian Cases is a casebook companion aimed to help readers understand the concepts of marketing in the Indian context. The booklet carries 23 contemporary cases which provide in-depth analysis of different marketing principles and theories as applied by various companies in India and Asia. This casebook will be useful for students pursuing MBA and PGDBM courses.
9789332587106
Marketing -- Management
Marketing -- India
Marketing cases
Internationales Marketing
658.8954 / GUP
Marketing management : Indian cases by Prachi Gupta et al. - Noida Pearson 2018 - xv, various, ill.; 23 cm
Includes bibliographical references and indexes
Marketing Management: Indian Cases is a casebook companion aimed to help readers understand the concepts of marketing in the Indian context. The booklet carries 23 contemporary cases which provide in-depth analysis of different marketing principles and theories as applied by various companies in India and Asia. This casebook will be useful for students pursuing MBA and PGDBM courses.
9789332587106
Marketing -- Management
Marketing -- India
Marketing cases
Internationales Marketing
658.8954 / GUP