Marketing research: concepts, practices, and cases by Sunanda Easwaran, Sharmila J. Singh

By: Easwaran, SunandaContributor(s): Case studiesMaterial type: TextTextPublication details: Oxford Oxford University Press 2006Description: x, 605 p. : ill. ; 24 cmISBN: 9780195676969Subject(s): Marketing research | ExperimentationDDC classification: 658.83
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General Stacks 		General 658.83 EAS (Browse shelf(Opens below)) Available M002590

Includes bibliographical references and index

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