Marketing research: concepts, practices, and cases

Easwaran, Sunanda

Marketing research: concepts, practices, and cases by Sunanda Easwaran, Sharmila J. Singh - Oxford Oxford University Press 2006 - x, 605 p. : ill. ; 24 cm.

Includes bibliographical references and index

9780195676969


Marketing research
Experimentation

658.83 / EAS
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