Marketing research: concepts, practices, and cases
Easwaran, Sunanda
Marketing research: concepts, practices, and cases by Sunanda Easwaran, Sharmila J. Singh - Oxford Oxford University Press 2006 - x, 605 p. : ill. ; 24 cm.
Includes bibliographical references and index
9780195676969
Marketing research
Experimentation
658.83 / EAS
Marketing research: concepts, practices, and cases by Sunanda Easwaran, Sharmila J. Singh - Oxford Oxford University Press 2006 - x, 605 p. : ill. ; 24 cm.
Includes bibliographical references and index
9780195676969
Marketing research
Experimentation
658.83 / EAS