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Data mining techniques: for marketing, sales, and customer relationship management by Birkinshaw Julian, Linoff Gordon S.

By: Berry, Michael J.AMaterial type: Text

TextPublication details: New Delhi 2017Description: xxv, 643 p; ill; 24 cmISBN: 9788126534722Subject(s): Business enterprises | Marketing | Exploration | Data mining --Social aspects | Sales &? Marketing, Databases &? data processing | Data-Warehouse-KonzeptDDC classification: 658.802

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	FMS Library	General	658.802 BER (Browse shelf(Opens below))	Available		M002360

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Previous	658.8009 KOT Marketing management: a South Asia perspective	658.8009 KOT Marketing management: a South Asia perspective	658.800954 KUM Rural marketing : challenges and opportunities	658.802 BER Data mining techniques: for marketing, sales, and customer relationship management	658.802 JAI Marketing planning and strategy	658.802 JAI Marketing planning and strategy	658.802 KIM Blue ocean strategy: how to create uncontested market space and make the competition irrelevant	Next

Includes bibliographical references and index

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