Normal view MARC view ISBD view

Integrated advertising, promotion, and marketing communications (Record no. 2381)

MARC details
000 -LEADER
fixed length control field	00577nam a2200205Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	170101s2002 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	8178089610
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	659.1 KEN
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Baack, Donald
245 #0 - TITLE STATEMENT
Title	Integrated advertising, promotion, and marketing communications
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc.	New Delhi
Name of publisher, distributor, etc.	Pearson Education
Date of publication, distribution, etc.	2002
300 ## - PHYSICAL DESCRIPTION
Extent	xvii, 367p.
Other physical details	ill.
Dimensions	24 cm
500 ## - GENERAL NOTE
General note	Gratis by Dr. Preeta Vyas
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Advertising
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Market Communication
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Promotion
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Kenneth E., Clow
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type	Books

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Collection code	Home library	Current library	Date acquired	Source of acquisition	Total Checkouts	Full call number	Barcode	Date last seen	Bill Date	Koha item type	Public note
					General	FMS Library	FMS Library	16/05/2016	Gratis		659.1 KEN	M002059	10/07/2017		Books	Includes Bibliographical references and index