Marketing planning and strategy
Material type:
TextPublication details: Mason Thomson South-Western 2007Edition: 7th edDescription: xiii, 935p. ill. 26 cmISBN: 8131502074Subject(s): Management | Marketing | Marketing Planning | Marketing StrategyDDC classification: 658.802 JAI
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FMS Library
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General | 658.802 JAI (Browse shelf(Opens below)) | Available | Includes bibliograhical references and index | M002038 |
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| 658.800954 KUM Rural marketing : challenges and opportunities | 658.802 BER Data mining techniques: for marketing, sales, and customer relationship management | 658.802 JAI Marketing planning and strategy | 658.802 JAI Marketing planning and strategy | 658.802 KIM Blue ocean strategy: how to create uncontested market space and make the competition irrelevant | 658.802 SEM Promotion and integrated marketing communication | 658.804 BER Business-to-business marketing |
Gratis by Dr. Preeta Vyas
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