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Marketing planning and strategy (Record no. 2364)

MARC details
000 -LEADER
fixed length control field	00547nam a2200205Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	170101s2007 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	8131502074
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.802 JAI
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Jain, Subhash C.
245 #0 - TITLE STATEMENT
Title	Marketing planning and strategy
250 ## - EDITION STATEMENT
Edition statement	7th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc.	Mason
Name of publisher, distributor, etc.	Thomson South-Western
Date of publication, distribution, etc.	2007
300 ## - PHYSICAL DESCRIPTION
Extent	xiii, 935p.
Other physical details	ill.
Dimensions	26 cm
500 ## - GENERAL NOTE
General note	Gratis by Dr. Preeta Vyas
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Marketing Planning
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Marketing Strategy
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type	Books

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Collection code	Home library	Current library	Date acquired	Source of acquisition	Total Checkouts	Full call number	Barcode	Date last seen	Bill Date	Koha item type	Public note
					General	FMS Library	FMS Library	16/05/2016	Gratis		658.802 JAI	M002038	10/07/2017		Books	Includes bibliograhical references and index