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Advertising and Integrated Brand Promotion (Record no. 2356)

MARC details
000 -LEADER
fixed length control field	00565nam a2200217Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	170101s2005 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	8131501582
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	659.1 OGU
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Allen, Chris
245 #0 - TITLE STATEMENT
Title	Advertising and Integrated Brand Promotion
250 ## - EDITION STATEMENT
Edition statement	4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc.	Mason
Name of publisher, distributor, etc.	Thomson South-Western
Date of publication, distribution, etc.	2005
300 ## - PHYSICAL DESCRIPTION
Extent	2006p.
500 ## - GENERAL NOTE
General note	Gratis by Dr. Preeta Vyas
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Advertising
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Brand Promotion
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Media Planning
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Sales promotion
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	OGuinn, Thomas
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type	Books

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Collection code	Home library	Current library	Date acquired	Source of acquisition	Total Checkouts	Full call number	Barcode	Date last seen	Date last checked out	Bill Date	Koha item type	Public note
					General	FMS Library	FMS Library	16/05/2016	Gratis	1	659.1 OGU	M002030	25/05/2022	24/05/2022		Books	Includes bibliographical references and indexes