Principles of marketing
Material type:
TextPublication details: New Delhi Prentice-Hall of India Pvt. Ltd. 1999Edition: 8th edDescription: ill. 29 cmISBN: 8120314905Subject(s): MarketingDDC classification: 658.8 KOT Summary: Full colour text revised in parallel with the US 8/e. KASW is a comprehensive, broad-based and challenging introductory text which describes and analyses the basic concepts and strategic role of marketing and its practical application in managerial decisi
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FMS Library
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General | 658.8 KOT (Browse shelf(Opens below)) | Available | Includes bibliographical references and indexes. | M001528 |
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| 658.8 KOT Marketing management | 658.8 KOT Marketing management | 658.8 KOT Framework for marketing management | 658.8 KOT Principles of marketing | 658.8 KOT Marketing management | 658.8 KOT Marketing management | 658.8 KOT Marketing management |
Gratis by Mr. Saurin Gandhi
Full colour text revised in parallel with the US 8/e. KASW is a comprehensive, broad-based and challenging introductory text which describes and analyses the basic concepts and strategic role of marketing and its practical application in managerial decisi
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