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Principles of marketing

Armstrong, Gary

Principles of marketing - 8th ed. - New Delhi Prentice-Hall of India Pvt. Ltd. 1999 - ill. 29 cm

Gratis by Mr. Saurin Gandhi

Full colour text revised in parallel with the US 8/e. KASW is a comprehensive, broad-based and challenging introductory text which describes and analyses the basic concepts and strategic role of marketing and its practical application in managerial decisi

ISBN: 8120314905

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8 KOT

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Principles of marketing