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World food equation: interrelations among development, employment, and food consumption

By: Johnston, Bruce FContributor(s): Mellor, John WMaterial type: Text

TextPublication details: Wahington D. C. International Food Policy Research Institute 1984Subject(s): Economics - Book reviews - Periodicals | Economics - PeriodicalsDDC classification: 330.13 JOH

Contents:

Economics - Periodicals; Pt. 2. Integrated Marketing Program Situation Analysis. Ch. 3. Organizing for Advertising and Promotion: The Role of Ad Agencies and Other Marketing Communication Organizations. Ch. 4. Perspectives on Consumer Behavior; Pt. 3. Analyzing the Communication Process. Ch. 5. The Communication Process. Ch. 6. Source, Message, and Channel Factors; Pt. 4. Objectives and Budgeting for Integrated Marketing Communications Programs. Ch. 7. Establishing Objectives and Budgeting for the Promotional Program; Pt. 5. Developing the Integrated Marketing Communications Program. Ch. 8. Creative Strategy: Planning and Development. Ch. 9. Creative Strategy: Implementation and Evaluation. Ch. 10. Media Planning and Strategy. Ch. 11. Evaluation of Broadcast Media. Ch. 12. Evaluation of Print Media. Ch. 13. Support Media.; Ch. 14. Direct Marketing and Marketing on the Internet. Ch. 15. Sales Promotion. Ch. 16. Public Relations, Publicity, and Corporate Advertising. Ch. 17. Personal Selling; Pt. 6. Monitoring, Evaluation, and Control. Ch. 18. Measuring the Effectiveness of the Promotional Program; Glossary of Advertising and Promotion Terms.

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Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	FMS Library	General	330.13 JOH (Browse shelf(Opens below))	Available		M000825

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Previous	330.122 MCM Reinventing the bazaar: a natural history of markets	330.122 MEY Standing on the sun: how the explosion of capitalism abroad will change business everywhere	330.122019 AKE Animal spirits: how human psychology drives the economy, and why it matters for global capitalism	330.13 JOH World food equation: interrelations among development, employment, and food consumption	330.15 FEL Emergence and content of modern economic analysis	330.155 PIG Economics of welfare	330.1556 DUT Welfare economics	Next

Gratis by Dr. Bakul Dholakia

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