World food equation: interrelations among development, employment, and food consumption
Material type: TextPublication details: Wahington D. C. International Food Policy Research Institute 1984Subject(s): Economics - Book reviews - Periodicals | Economics - PeriodicalsDDC classification: 330.13 JOHItem type | Current library | Collection | Call number | Status | Date due | Barcode |
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FMS Library
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General | 330.13 JOH (Browse shelf(Opens below)) | Available | M000825 |
Gratis by Dr. Bakul Dholakia
Economics - Periodicals; Pt. 2. Integrated Marketing Program Situation Analysis. Ch. 3. Organizing for Advertising and Promotion: The Role of Ad Agencies and Other Marketing Communication Organizations. Ch. 4. Perspectives on Consumer Behavior; Pt. 3. Analyzing the Communication Process. Ch. 5. The Communication Process. Ch. 6. Source, Message, and Channel Factors; Pt. 4. Objectives and Budgeting for Integrated Marketing Communications Programs. Ch. 7. Establishing Objectives and Budgeting for the Promotional Program; Pt. 5. Developing the Integrated Marketing Communications Program. Ch. 8. Creative Strategy: Planning and Development. Ch. 9. Creative Strategy: Implementation and Evaluation. Ch. 10. Media Planning and Strategy. Ch. 11. Evaluation of Broadcast Media. Ch. 12. Evaluation of Print Media. Ch. 13. Support Media.; Ch. 14. Direct Marketing and Marketing on the Internet. Ch. 15. Sales Promotion. Ch. 16. Public Relations, Publicity, and Corporate Advertising. Ch. 17. Personal Selling; Pt. 6. Monitoring, Evaluation, and Control. Ch. 18. Measuring the Effectiveness of the Promotional Program; Glossary of Advertising and Promotion Terms.
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