Global marketing (Record no. 2808)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00757nam a22002537a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180416b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789352865284 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.84 |
| Item number | KEG |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Keegan, Warren J. |
| 245 ## - TITLE STATEMENT | |
| Title | Global marketing |
| Statement of responsibility, etc | by Warren J. Keegan and Mark C. Green |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 9th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Pearson Publisher |
| Date of publication, distribution, etc | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 624p; ill; 26 cm |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and indexes |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Export marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Product and brand decisions |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Social and cultural environments |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Global trade environment |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Global economic environment |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Green, Mark C. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| -- | 5 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Currency | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Bill Date | Koha item type | Bill Number | Total Renewals | Date last borrowed |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| General | FMS Library | FMS Library | General Stacks | 16/04/2018 | Books India | INR | 729.00 | 658.84 KEG | M002553 | 16/04/2018 | 13/03/2018 | Books | 56858 | ||||||||
| General | FMS Library | FMS Library | General Stacks | 16/04/2018 | Books India | INR | 729.00 | 3 | 658.84 KEG | M002554 | 07/09/2020 | 13/03/2018 | Books | 56858 | 5 | 21/03/2020 | |||||
| General | FMS Library | FMS Library | General Stacks | 16/04/2018 | Books India | INR | 729.00 | 658.84 KEG | M002555 | 16/04/2018 | 13/03/2018 | Books | 56858 | ||||||||
| General | FMS Library | FMS Library | General Stacks | 16/04/2018 | Books India | INR | 729.00 | 2 | 658.84 KEG | M002556 | 21/03/2024 | 13/03/2018 | Books | 56858 | 22/08/2019 | ||||||
| General | FMS Library | FMS Library | General Stacks | 16/04/2018 | Books India | INR | 729.00 | 1 | 658.84 KEG | M002557 | 16/05/2019 | 13/03/2018 | Books | 56858 | 29/04/2019 |