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008 200101b ||||| |||| 00| 0 eng d
020 _a9780199576203
082 _a302.12
_bFIS
100 _aFischoff, Baruch
245 _aRisk: a very short introduction
_cby Baruch Fischhoff and John Kadvany
260 _aNew Delhi
_bOxford University Press
_c2011
300 _axiv, 162 p. : ill. ; 18 cm.
500 _aIncludes bibliographical references and index.
520 _aWe find risks everywhere-from genetically modified crops, medical malpractice, and stem-cell therapy to intimacy, online predators, identity theft, inflation, and robbery. They arise from our own acts and they are imposed on us. In this Very Short Introduction, Baruch Fischhoff and John Kadvany draw on the sciences and humanities to explore and explain the many kinds of risk. Using simple conceptual frameworks from decision theory and behavioural research, they examine the science and practice of creating measures of risk, showing how scientists address risks by combining historical records, scientific theories, probability, and expert judgment.Risk: A Very Short Introduction describes what has been learned by cognitive scientists about how people deal with risks, applying these lessons to diverse examples, and demonstrating how understanding risk can aid choices in everyday life and public policies for health, safety, environment, finance, and many other topics. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
650 _aRisk perception
650 _aPsychology
650 _aRisk taking
650 _aRisk assessment
650 _aRisk
700 _aKadvany, John
942 _2ddc
_cBK