| 000 | 01076nam a2200217Ia 4500 | ||
|---|---|---|---|
| 008 | 170101s2005 xx 000 0 und d | ||
| 020 | _a8131501981 | ||
| 082 | _a658.8 FER | ||
| 100 | _aFerrell, O. C. | ||
| 245 | 0 | _aMarketing strategy | |
| 250 | _a3rd ed. | ||
| 260 |
_aMason _bThomson South-Western _c2005 |
||
| 300 |
_axx, 628 p. _bill. _c26 cm |
||
| 500 | _aGratis by Dr. Preeta Vyas | ||
| 505 | _aCh 1 Marketing in the new economy; 1. The Miner's Headlamp; 2. Dr. Feelgood; 3. Transformation; 4. Merge with Mike; 5. The Cloister at Wilshire and Rodeo; 6. The Air Fund; 7. Triangle-National Can: Kingmaker; 8. Icahn-TWA: From Greenmailer to Manager-Owner; 9. Pantry Pride-Revlon: The Crucial Campaign; Part Three: The Zenith-and the Fall; 10. "Drexel is like a god..."; 11. Proven Prophet-So Far; 12. Milken's Money Machine; 14. Sovereign Privileges; 14. Sovereign Privileges; 15. Boesky Day; 16. The Center Cannot Hold | ||
| 650 | _aMarketing | ||
| 650 | _aStrategy | ||
| 650 | _aStrategy- Management | ||
| 700 | _aHartline, Michael | ||
| 942 |
_2ddc _cBK |
||
| 999 |
_c2371 _d2371 |
||