000			01486nam a2200253Ia 4500
008			170101s2014 xx 000 0 und d
020			_a9789339204464
082			_a658.84 CAT
100			_aCateora, Philip R
245		0	_aInternational marketing
250			_a15th ed.
260			_aNew Delhi _bTata McGraw Hill _c2014
300			_axxxiii, 623 p.
500			_aSuggested by Dr. Preeta Vyas
505			_aMachine generated contents note:; 1 The scope and challenge of international marketing; Mega Mergers 5; The Stock Market 7; 2. Fundamentals of Valuation 11; Market Value 11; Fair Market Value 12; Technical Analysis 14; Fundamental Analysis 17; The first step-Economic conditions 17; The second step-Industry analysis 19; The third step-Company analysis 20; Asset- vs. Income-Based Techniques 21; Asset-based valuation concepts 22; Control premium 23; Efficient Market Hypothesis 26; Efficient Market Hypothesis 26; Random Walk Theory 27; Catch-22 27
520			_aIn this era of rapid global economic growth, knowledge of marketing in all cultures is increasingly important. By emphasising the strategic implications of competition in different markets, this text addresses international marketing imperatives and issue
650			_aExport marketing
650			_aExport marketing -- Management
650			_aIntercultural communication
650			_aInternational business enterprises
700			_aGilly, Mary C
700			_aGraham, John L
942			_2ddc _cBK
999			_c2334 _d2334