000			01079nam a2200265Ia 4500
008			170101s2012 xx 000 0 und d
020			_a9780241961643
082			_a658.8 QUE
100			_aJOcz, Katherine E.
245		0	_aAll business is local: why place matters more than ever in a global, virtual world
250			_a1st ed.
260			_aLondon _bPenguin Books _c2012
300			_a248p. _bill. _c22 cm
500			_aSuggested by Prof. Diptiranjan Mahapatra
505			_aManaging psychological place; Civil aviation; Construction; Cosmetics; Energy; Food; Insurance; Steel; Telecommunications.
520			_a'This book is a timely reminder that not all markets are global and even those that are have local foundations. Consumers trust big brands but they also trust local relationships based in their community.
650			_aCommunication in marketing
650			_aEconomics, business, industry
650			_aGlobalization
650			_aInternet marketing
650			_aManagement
650			_aMarketing
700			_aQuelch, John A.
942			_2ddc _cBK
999			_c2164 _d2164