| 000 | 00685nam a2200205Ia 4500 | ||
|---|---|---|---|
| 008 | 170101s2013 xx 000 0 und d | ||
| 020 | _a9788132110590 | ||
| 082 | _a658.827 BAI | ||
| 100 | _aBaisya, Rajat K. | ||
| 245 | 0 | _aBranding in a competitive marketplace | |
| 250 | _a1st ed. | ||
| 260 |
_aNew Delhi _bResponse Books _c2013 |
||
| 300 |
_axxxi, 229 p. _bill. _c25 cm |
||
| 500 | _aSuggested by Prof. Diptiranjan Mahapatra | ||
| 505 | _a1 Introduction; Brand, its meaning, value, and power; BUSINESS & ECONOMICS / Development / Economic Development | ||
| 650 | _aBrand name products | ||
| 650 | _aBranding (Marketing) | ||
| 650 | _aStrategic planning | ||
| 942 |
_2ddc _cBK _01 |
||
| 999 |
_c2070 _d2070 |
||