000 00925nam a2200229Ia 4500
008 170101s2011 xx 000 0 und d
020 _a9781844800629
082 _a658.1521 YEO
100 _aMcMahon-Beattie, Una
245 0 _aRevenue management and pricing: case studies and applications
250 _a1st ed.
260 _aUnited Kingdom
_bCengage Learning
_c2011
300 _axx, 216 p.
_bill.
_c23 cm
500 _aSuggested by Prof. Diptiranjan Mahapatra
520 _aCompanies that are better at fulfilling customer needs make better returns. In the current state of the world economy and cutthroat competition, the essence for survival is to create more customer value as percieved by your customers relative to your comp
650 _aBusiness enterprises -- Finance
650 _aManagerial accounting
650 _aPricing
650 _aRevenue management
700 _aYeoman, Ian
942 _2ddc
_cBK
999 _c1963
_d1963