000 | 00925nam a2200229Ia 4500 | ||
---|---|---|---|
008 | 170101s2011 xx 000 0 und d | ||
020 | _a9781844800629 | ||
082 | _a658.1521 YEO | ||
100 | _aMcMahon-Beattie, Una | ||
245 | 0 | _aRevenue management and pricing: case studies and applications | |
250 | _a1st ed. | ||
260 |
_aUnited Kingdom _bCengage Learning _c2011 |
||
300 |
_axx, 216 p. _bill. _c23 cm |
||
500 | _aSuggested by Prof. Diptiranjan Mahapatra | ||
520 | _aCompanies that are better at fulfilling customer needs make better returns. In the current state of the world economy and cutthroat competition, the essence for survival is to create more customer value as percieved by your customers relative to your comp | ||
650 | _aBusiness enterprises -- Finance | ||
650 | _aManagerial accounting | ||
650 | _aPricing | ||
650 | _aRevenue management | ||
700 | _aYeoman, Ian | ||
942 |
_2ddc _cBK |
||
999 |
_c1963 _d1963 |