| 000 | 00828nam a2200193Ia 4500 | ||
|---|---|---|---|
| 008 | 170101s2008 xx 000 0 und d | ||
| 020 | _a9781422125007 | ||
| 082 | _a303.4833 CHA | ||
| 100 | _aBernoff, Josh | ||
| 245 | 0 | _aGroundswell: winning in a world transformed | |
| 260 |
_aBoston _bHarvard Business Publishing _c2008 |
||
| 300 |
_axiii, 286 p. _bill. _c25 cm |
||
| 520 | _aRight now, your customers are writing about your products on blogs and recutting your commercials on YouTube. They're defining you on Wikipedia and ganging up on you on social networking sites like Facebook. These are all elements of a social phenomenon-- | ||
| 650 | _aInformation society --Economic aspects | ||
| 650 | _aInternet marketing | ||
| 650 | _aOnline social networks --Economic aspects | ||
| 700 | _aLI, Charlene | ||
| 942 |
_2ddc _cBK |
||
| 999 |
_c1559 _d1559 |
||