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1.
140 characters: a style guide for the short form by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey John Wiley & Sons 2009
Availability: Items available for loan: FMS Library (1)Call number: 808.066 SAG.

2.
Kleppners advertising procedure by
Edition: 16th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Pearson Education 2008
Availability: Items available for loan: FMS Library (1)Call number: 659.1 LAN.

3.
Advertising and Integrated Brand Promotion by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason Thomson South-Western 2005
Availability: Items available for loan: FMS Library (1)Call number: 659.1 OGU.

4.
Writing on the wall: social media - the first 2,000 years by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Bloomsbury 2013
Availability: Items available for loan: FMS Library (1)Call number: 302.2244 STA.

5.
Social media marketing Tracy L. Tuten and Michael R. Solomon. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Sage Publication 2015
Availability: Items available for loan: FMS Library (2)Call number: 658.872 TUT, ...

6.
Corporate communication through social media : strategies for managing reputation by Asha, Kau. Vidhi, Chaudhri. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Sage Indian 2017
Availability: Items available for loan: FMS Library (1)Call number: 659.202854678 KAU.

7.
The entertainment economy : how mega-media forces are transforming our lives by Michael J. Wolf. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Penguin books 1999
Availability: Items available for loan: FMS Library (1)Call number: 302.23 WOL.

8.
Media law with right to information act by S. R. Myneni by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hyderabad Asia law house 2019
Availability: Items available for loan: FMS Library (1)Call number: 343.41099 MYN.

9.
Financial times guide to business development: how to win profitable customers and clients by Ian Cooper by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Pearson 2012
Availability: Items available for loan: FMS Library (1)Call number: 658.401 COO.

10.
Integrated approach to computer networks by Bhavneet Sidhu by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Ahmedabad Khanna Publication 2019
Availability: Items available for loan: FEST Library (1)Call number: 004.6 SID.

11.
Brand management by Sagar Mahim by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Ane Books 2012
Availability: Items available for loan: FEST Library (1)Call number: 658.827 SAG.

12.
The Dragonfly Effect : Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change. by Jennifer Aaker by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Haryana Wiley 2010
Availability: Items available for loan: FEST Library (1)Call number: 658.8 AAK.

13.
The Search How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture by John Battelle by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Portfolio Trade 2006
Availability: Items available for loan: FEST Library (1)Call number: 338.76 JOH.

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