Online Public Access Catalog

Amazon cover image
Image from Amazon.com

Influence: the psychology of persuasion by Robert B. Cialdini

By: Material type: TextTextPublication details: New York Collins Business Essentials edition. 2007Description: xiv, 320 p. : ill. : 21 cmISBN:
  • 9780061241895
Subject(s): DDC classification:
  • 153.852 CIA
Summary: "Influence, the classic book on persuasion, explains the psychology of why people say "yes"?and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader?and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success."--Publisher's website.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)

Includes bibliographical notes and index.

"Influence, the classic book on persuasion, explains the psychology of why people say "yes"?and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader?and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success."--Publisher's website.

There are no comments on this title.

to post a comment.
Implemented & Customized by: BestBookBuddies

Powered by Koha