Services marketing: people, technology, strategy

By:

Lovelock, Christopher

Contributor(s):

Material type: Text

TextPublication details: New Delhi Pearson Education 2011Edition: 7th edDescription: 681pISBN:

9788131759394

Subject(s):

Marketing

DDC classification:

658.822 LOV

Summary: The 7th includes insights on ongoing developments in the service economy, new research findings, and enhancements to the structure and presentation of the book in response to feedback from the reviewers and adopters.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	FMS Library	General	658.822 LOV (Browse shelf(Opens below))	Checked out	10/11/2023	M001844
Books	FMS Library	General	658.822 LOV (Browse shelf(Opens below))	Available		M001610
Books	FMS Library	General	658.822 LOV (Browse shelf(Opens below))	Available		M001200

The 7th includes insights on ongoing developments in the service economy, new research findings, and enhancements to the structure and presentation of the book in response to feedback from the reviewers and adopters.

There are no comments on this title.

to post a comment.

Online Public Access Catalog

Services marketing: people, technology, strategy