Theory and practice of revenue management
Material type:
TextSeries: International series in operations research & management sciencePublication details: New York Springer 2005Edition: 1st edDescription: xxxii, 712 p. ill. 24 cmISBN: - 0387243763
- 658.1554 TAL
| Item type | Current library | Collection | Call number | Status | Notes | Date due | Barcode | |
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Books
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FMS Library | General | 658.1554 TAL (Browse shelf(Opens below)) | Available | Includes bibliographical references (p. [671]-706) and index | M001561 |
Suggested by Prof. Diptiranjan Mahapatra
What Small- and Medium-Size Enterprises Have To ; Offer International Markets; Market Behavior and Consumer Needs; Negotiations and Segments; Partnering for Profit; Alliances, Strategic or Otherwise; Reaching the Consumer Physically; Moving the Merchandise and Passing the Word; The Value of Products and Services; Adjusting The Strategy to Poorer Markets; An Independent Entity; The Fairness Doctrine and A Sustainable Partnership; Monitor, Monitor, Monitor
Revenue management (RM) is one of the most successful applications in Operations Research. The RM has grown from its application with a handful of major airlines to its status today as a mainstream business practice with a growing list of industry users f
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