Revenue management: hard-core tactics for profit-making and market domination

By:

Cross, Robert

Material type: Text

TextPublication details: Hyderabad Universities Press (India) Pvt. Ltd. 1999Edition: 1st edDescription: xii, 276 p. ill. 24 cmISBN:

9788173712326

Subject(s):

DDC classification:

658.1554 CRO

Contents:

ch. 3 Performance, Absolute and Relative; ch. 4 What It Takes to Win; ch. 5 Confidence . . . and Overconfidence; ch. 6 Base Rates and Breaking Barriers; ch. 7 Better Decisions over Time; ch. 8 Decisions of a Leader; ch. 10 When Are Winners Cursed?; ch. 11 Starting Up, Stepping Out; ch. 12 The Stuff of Winning Decisions.

Summary: In this eye-opening book, Robert G. Cross reminds us that cutting costs is not enough, and he shows how a powerful new strategy called Revenue Management can help any business dramatically improve its bottom line. Revenue Management - also known as RM - e

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Holdings
Item type	Current library	Collection	Call number	Status	Notes	Date due	Barcode
Books	FMS Library	General	658.1554 CRO (Browse shelf(Opens below))	Available	Includes index.		M001533

Suggested by Prof. Diptiranjan Mahapatra

In this eye-opening book, Robert G. Cross reminds us that cutting costs is not enough, and he shows how a powerful new strategy called Revenue Management can help any business dramatically improve its bottom line. Revenue Management - also known as RM - e

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Revenue management: hard-core tactics for profit-making and market domination