Advertising management

By:

Aaker, David A

Contributor(s):

Material type: Text

TextPublication details: New Delhi Prentice-Hall of India Pvt. Ltd. 2001Edition: 5th edDescription: xiii, 754 p. ill. 25 cmISBN:

8120312198

Subject(s):

DDC classification:

659.1 BAT

Summary: Appropriate for courses in Advertising Management.The Fifth Edition provides a perfect blend of state-of-the-art theory with current management practice and has been updated, to include current research and readings.

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Holdings
Item type	Current library	Collection	Call number	Status	Notes	Date due	Barcode
Books	FMS Library	General	659.1 BAT (Browse shelf(Opens below))	Available	Includes bibliographical references and index.		M002060
Books	FMS Library	General	659.1 BAT (Browse shelf(Opens below))	Available	Includes bibliographical references and index.		M001523

Gratis by Mr. Saurin Gandhi

Appropriate for courses in Advertising Management.The Fifth Edition provides a perfect blend of state-of-the-art theory with current management practice and has been updated, to include current research and readings.

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Advertising management