TY  - BOOK
AU  - Aaker, David.
TI  - Creating Signature stories
SN  - 9780670091263
U1  - 658.8​27 
PY  - 2018///
CY  - Gurgaon
PB  - Penguin Random House India
KW  - Sets of Signature Stories
KW  - Sourcing Signature
KW  - Higher-Purpose
KW  - Your Professions
KW  - Understanding
N1  - Includes index
ER  -