TY  - BOOK
AU  - Zikmund, William G.
TI  - Business research methods
SN  - 9788131500293
U1  - 658.0072 
PY  - 2003///
CY  - New Delhi
PB  - Cengage Learning
KW  - Business
KW  - Research
KW  - Methodology
N1  - Includes bibliographical references and indexes
ER  -