TY  - BOOK
AU  - Malhotra, Naresh K.
TI  - Marketing research: an applied orientation
SN  - 9789332555693
U1  - 658.83 MAL 
PY  - 2016///
CY  - New Delhi
PB  - Pearson Education
KW  - Applied and managerial orientation
KW  - Management decisions
KW  - Marketing
KW  - Marketing decision-making
KW  - Marketing research --Management
N1  - Suggested by Library
ER  -