TY  - BOOK
AU  - Hogan, John
AU  - Nagle, Tom
AU  - Zale, Joseph
TI  - Strategy and tactics of pricing: a guide to growing more profitably
SN  - 9789332536548
U1  - 658.816 NAG 
PY  - 2015///
CY  - New Delhi
PB  - Pearson Education
KW  - Price and value communication
KW  - Price structure
KW  - Pricing policy
KW  - Pricing strategy
KW  - Tactical pricing
KW  - Value creation
N1  - Suggested by Prof. Diptiranjan Mahapatra
ER  -