TY  - BOOK
AU  - Ferrell, O. C.
AU  - Hartline, Michael
TI  - Marketing strategy
SN  - 8131501981
U1  - 658.8 FER 
PY  - 2005///
CY  - Mason
PB  - Thomson South-Western
KW  - Marketing
KW  - Strategy
KW  - Strategy- Management
N1  - Gratis by Dr. Preeta Vyas; Ch 1 Marketing in the new economy; 1. The Miner's Headlamp; 2. Dr. Feelgood; 3. Transformation; 4. Merge with Mike; 5. The Cloister at Wilshire and Rodeo; 6. The Air Fund; 7. Triangle-National Can: Kingmaker; 8. Icahn-TWA: From Greenmailer to Manager-Owner; 9. Pantry Pride-Revlon: The Crucial Campaign; Part Three: The Zenith-and the Fall; 10. "Drexel is like a god..."; 11. Proven Prophet-So Far; 12. Milken's Money Machine; 14. Sovereign Privileges; 14. Sovereign Privileges; 15. Boesky Day; 16. The Center Cannot Hold
ER  -