TY  - BOOK
AU  - Heffernan, Margaret
TI  - Bigger prize: why competition everything and how we do better
SN  - 9781471100758
U1  - 155.232 HEF 
PY  - 2014///
CY  - New York
PB  - Simon & Schuster
KW  - Competition (psychology)
KW  - Contests -- Social aspects
N1  - Suggested by Prof. Diptiranjan Mahapatra; 1Oh, Brother!; 2.Making the Grade; 3.The Morning After; 4.Angry Birds; 5.Keeping Score; pt. I The Case of the Purdue Chickens </font; 6.Only the Impresarios Thrive; pt. III The Business of Winning; 7.Clone Wars </font; 9.How Low Can We Go? </font; 9.How Low Can We Go? </font; 10.Top of the World </font; 11.A Bigger Prize. </font
N2  - The Olympics. X-Factor. The Rich List. The Nobel Prize. Everywhere you look: competition - for fame, money, attention, status. Being top seems to be everything - but what is it costing all of us? We depend on competition and expect it to identify the best
ER  -