TY  - BOOK
AU  - JOcz, Katherine E.
AU  - Quelch, John A.
TI  - All business is local: why place matters more than ever in a global, virtual world
SN  - 9780241961643
U1  - 658.8 QUE 
PY  - 2012///
CY  - London
PB  - Penguin Books
KW  - Communication in marketing
KW  - Economics, business, industry
KW  - Globalization
KW  - Internet marketing
KW  - Management
KW  - Marketing
N1  - Suggested by Prof. Diptiranjan Mahapatra; Managing psychological place; Civil aviation; Construction; Cosmetics; Energy; Food; Insurance; Steel; Telecommunications
N2  - 'This book is a timely reminder that not all markets are global and even those that are have local foundations. Consumers trust big brands but they also trust local relationships based in their community
ER  -