TY  - BOOK
AU  - Nargundkar, Rajendra
TI  - Services marketing: text and cases
SN  - 9780070616318
U1  - 658.8 NAR 
PY  - 2008///
CY  - New Delhi
PB  - Tata McGraw Hill
KW  - Service industries --Marketing
KW  - Service industries --Marketing --Case studies
KW  - Service industries --Marketing --Management
N1  - Suggested by Dr. Preeta Vyas
ER  -