TY  - BOOK
AU  - Baisya, Rajat K.
TI  - Branding in a competitive marketplace
SN  - 9788132110590
U1  - 658.827 BAI 
PY  - 2013///
CY  - New Delhi
PB  - Response Books
KW  - Brand name products
KW  - Branding (Marketing)
KW  - Strategic planning
N1  - Suggested by Prof. Diptiranjan Mahapatra; 1 Introduction; Brand, its meaning, value, and power; BUSINESS & ECONOMICS / Development / Economic Development
ER  -